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dmkit
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DM automation for Instagram + Facebook

They comment GUIDE.
They get the guide.

dmkit replies to comments, story replies and DMs with the link, product or freebie each person asked for. Then it follows up, collects emails and shows you who clicked.

Start freeHow it works

Free plan · No card · Meta’s official login

Works on

  • Posts
  • Reels
  • Stories
  • Instagram DMs
  • Facebook Pages
  • Messenger
RuleWhen a comment containsGUIDEreply, then DM the guideLive demo

nora.makes 12 lighting setups for tiny rooms, all shot on a phone. Comment GUIDE and I’ll DM you the PDF.

Reel · 2h

  1. jules.rivera saving this for my studio

    No keyword · skipped

Try
Direct messages

Nothing here yet. DMs show up when a comment matches the keyword.

  1. Keyword matched
  2. Replied publicly
  3. Guide delivered
  4. Link opened

Watching comments on this reel for GUIDE.

Plays

Pick a keyword. Pick what it does.

Each automation pairs something people do on Instagram with what should happen next. These six cover most of what creators run.

Send the link they asked for

Trigger: Comment on a post or reel

Anyone who comments the keyword gets the link in a private message. A public reply under their comment shows everyone else it works.

How it works

Three steps. Then it runs without you.

  1. 01

    Make an account

    The free plan has no trial clock and doesn’t ask for a card.

  2. 02

    Connect with Meta

    Link an Instagram professional account or a Facebook Page through Meta’s own login screen. Your password never reaches dmkit.

  3. 03

    Write your first rule

    Choose a trigger, a keyword and what to send. Run it on new posts, or on ones you’ve already published.

A whole rule, start to finishOn

When someone comments with GUIDE on any post or reel, reply “Sent! Check your DMs” and send Guide message.

Every part of that sentence is a setting you can change. That’s the whole setup.

Features

Built for everything after the first message.

A comment starts it. dmkit handles the reply, the follow-up, the email and the numbers, in that order.

01 · Start

Start conversations wherever people engage.

  • Post and reel comments

    Match a keyword, answer privately and add a public reply if you want one.

  • Story replies and reactions

    Run on every story, or only the one you pick.

  • Keywords in DMs

    Answer “price”, “size” or “collab” the moment the message lands.

  • Messenger ice breakersPro

    Give new chats on your Facebook Page a few questions to tap.

  • Older postsPro

    Switch a rule on for posts that are already out there.

02 · Talk

Say more than “here’s the link”.

  • Up to three links per messagePro

    Send the course, the payment plan and the FAQ together.

  • Product cardsPro

    Photo, price and a buy button, swipeable inside the chat.

  • Follow to unlockPro

    Followers get the link. Everyone else is asked to follow first.

  • AI replies and intent triggersAutopilot

    “how much”, “cost?” and “pricing pls” all count as PRICE. Follow-up questions get answers based only on what you’ve taught it.

03 · Capture

Turn a chat into a contact you keep.

  • Email inside the DM

    Ask for it, check the format, then deliver the freebie.

  • Source on every lead

    Each contact keeps the post, keyword and day it came from.

  • ExportsAgency

    Sync contacts to Google Sheets or build a Meta Ads audience.

04 · Measure

See which post actually sent people somewhere.

  • Tracked links

    Every link dmkit sends is shortened and counted.

  • Numbers per rule

    Click rate, unique clickers and a day-by-day chart for each automation.

  • History

    30 days on Free. Everything since day one on paid plans.

05 · Follow up

One reminder. Then it stops.

  • Reminder for non-clickersPro

    If the link isn’t opened after a delay you choose, send one reminder.

  • Stops on its own

    No reminder if they reply or open the link first.

  • Scheduled messagesPro

    Queue a message for later. dmkit only sends it while Meta’s 24-hour window is open.

Also in every plan

Every account, one inbox

Read and answer DMs from every account you connect in one live list, so the chats that need a real reply don’t get buried.

A bio link that collects emails

A hosted link-in-bio page with an email signup and a click count on every link. Pro adds themes, scheduled links and SEO settings.

Account safety

Inside Meta’s rules, not around them.

Automation is only useful if your account stays healthy. These are the rules dmkit follows for you, every time.

  • Official API, official login

    dmkit runs on Meta’s Instagram and Messenger platforms. You connect through Meta’s own login screen, so dmkit never sees your password.

  • The 24-hour window, tracked

    A business can message someone for 24 hours after their last message. dmkit tracks that window in every conversation and won’t send outside it.

  • One private reply per comment

    Meta allows one private reply to each comment. dmkit uses it to start the chat, and waits for the person to tap or reply before sending anything else.

  • Paced when a post takes off

    If a reel goes viral, replies queue up and go out within Meta’s rate limits, not in one burst that fails halfway.

Pricing

Start free. Pay once it’s paying off.

Every paid plan includes unlimited DMs, so a post that takes off never costs you extra.

  • Free

    Try it on a few posts.

    $0forever

    Start free

    Includes

    • 1 Instagram account
    • 500 DMs a month
    • 100 contacts
    • Comment, story and DM triggers
    • Email capture
    • Click tracking, 30 days of stats
    • Link-in-bio page
    • A small “Sent with dmkit” note

  • Pro

    Recommended

    For creators who post every week.

    $9/ month

    Start with Pro

    Everything in Free, plus

    • 3 accounts
    • Unlimited DMs and contacts
    • No dmkit note
    • Follow to unlock
    • Product cards
    • Follow-up reminder
    • Rules on older posts
    • Scheduled messages
    • 3 links per message
    • Full stats history
    • Facebook Pages and Messenger

  • Autopilot

    Adds AI for the questions rules can’t predict.

    $16/ month

    Start with Autopilot

    Everything in Pro, plus

    • AI replies in DMs and comments
    • Intent triggers
    • AI goals, like “book a call”
    • 1,000 AI credits a month
    • A log of every AI reply

  • Agency

    For teams running several brands.

    $35/ month

    Start with Agency

    Everything in Autopilot, plus

    • 10 accounts
    • 5 team seats
    • 3,000 AI credits a month
    • Google Sheets sync
    • Meta Ads audience export
    • Several bio pages
    • Priority support

Prices in US dollars, billed monthly. Cancel from your settings whenever you like.

FAQ

Before you connect anything.

dmkit only does what Meta’s messaging platform officially allows. You connect through Meta’s login, replies stay inside the 24-hour window, each comment gets one private reply, and busy posts are paced within rate limits. No tool can promise how Meta will treat an account, but staying inside the official rules is the safest way to automate.

Post it. Pick a keyword. Go do something else.

dmkit handles everything from the first comment to the last click.

Start free

Free plan · No card needed